the demographic

Although the market remains consistent in size, the consumer is changing. Today's engaged couples are older than those of just 6-8 years ago. She's 29 and he's 30. They're assuming a much larger portion of the wedding expenses, and very priority driven.

National Research Shows:
78% of our target audience have an average combined income of $89,000
22% have an income greater than $100,000
64% work in a professional, executive or managerial position
50% will use online resources for up to 60% of their nuptial spending

Although the market remains consistent in size, the consumer is evolving. They're older, more sophisticated, confident and financially independent. They're prioritizing which elements of the wedding are most important to them and allocating budget accordingly. They're trimming the guest list and focusing more on the quality of the event than the size. Style and design are key.

Second and third weddings are no longer a quick justice of the peace affair, they're full-on weddings with guest lists averaging 150+. Many encore brides married when standard decor was the white linen table cloth with matching napkins rolled-up and tucked in water glasses. No doubt, weddings have certainly changed, and these brides aren't going to miss the opportunity to experience their very own Martha Stewart wedding, first hand.

We understand the readers' desire for inspiring ideas, fresh and enlightening perspectives and practical planning tools. Throughout AboutWeddings.com we create a canvas that tantalizes the eyes and inspires the soul. With style and romance, we provide the breadth and depth of information and inspiration they'll need to plan the most spectacular of soirees--their wedding.

Today's media-savvy, computer dependent couples thrive on diversity, convenience and immediacy. AboutWeddings.com is committed to exceeding their expectations...and yours.