the demographic

Although the market remains consistent in size, the consumer is changing. Today's engaged couples are older than those of just 6-8 years ago. She's 28 and he's 29.

Research shows:
78% of our target audience have an average combined income of $79,000
22% have an income greater than $100,000
64% work in a professional, executive or managerial position
50% will use online resources for up to 60% of their nuptial spending

Our to-be-weds are financially independent, sophisticated and confident. They're assuming responsibility for the majority of weddings expenses themselves and focusing more on the quality of the event than the size. Style and design are key.